See you at the Aviation Festival Asia

Travel in Motion and Oystin are privileged to have strong relationships with Asian airlines. Therefore, we are happy to meet many of our partners and customers at the Aviation Festival Asia, which will take place 14 and 15 June in Singapore. Daniel Friedli and Boris Padovan will be on site and are looking forward to meeting you.

In addition Daniel will moderate the panel “Airlines as a data-driven transportation ecosystem” on 15 June at 11:10 a.m.

We welcome Larissa Höcklin to the team

The Oystin and Travel in Motion team is growing. Our joint knowledge resulting in a broader spectrum of services not only received great feedback from our customers which have benefited from the partnership, but we have also expanded the team.
We are proud to announce that as of April, Larissa Höcklin has joined the Oystin team. Larissa is located in Frankfurt, Germany and has a consulting backgound in Airline Distribution and IT Strategy, Airline Commercial Due Diligence, as well as in Airport Commissioning. We welcome Larissa to the team.

Meet Daniel Friedli and Marc Rosenberg at the Aviation Festival Americas, June 7-8

Daniel Friedli and Marc Rosenberg of our strategic partner Oystin Partners will play an active role in the Aviation Festival Americas.

Daniel will host the session “Personalization and Segmentation: How much is too much?” on June 8. Marc will run the panels “Alternative  Ancillaries: How are airlines getting a greater share of travel wallet” and “Modern Distribution: From NDC to GDS and What is the best distribution mix for you and your customers”, both on June 7. So register and participate. We are looking forward to your contribution to the discussions.


Airline retailing and airline commercial strategies need to be driven to the next level


No doubt you’ve noticed how airline commerce and distribution is undergoing rapid change? Disintermediation. New ways of content aggregation. Airlines aiming to become retailers. These are all fundamental to the strategic shift in airline distribution. As a result technology and business are more interlocked and interdependent than ever before.

For these reasons Travel in Motion and Oystin Partners have decided to join forces to drive airline retailing and airline commercial strategies to the next level. That means that going forward our two consultancies are now able to work together jointly on projects as one team. This is a natural progression of successful industry collaboration, overlapping clients and mutual respect between the two consultancies. Together our unique partnership combines the two leading IT distribution and distribution business consultancies to leverage best-in-class value for the aviation community. Our combined team now has eleven highly experienced – and culturally and educationally diverse – aviation professionals in North America, Europe and Asia Pacific, thus offering global support. With over 150 years of combined aviation industry experience, we have worked on over 60 distribution assignments and negotiated over 120 GDS agreements, plus multiple large digital transformation and airline retailing projects.

What kind of exciting projects can we now tackle? We can cover a complete range of competencies for a wide range of industry stakeholders – including not just airlines, but also technology vendors and distribution companies – to fulfil your complete range of distribution needs. This could include, but is not limited to, areas such as distribution and commercial IT strategy and implementation with particular focus on commercials, systems and processes; negotiation preparation, at-the-table and behind-the-table negotiation support (commercial models with key distributors); or definition and implementation of walk-away scenarios.

Such support could take many formats, including strategic, organizational, education & training (knowledge building), commercial (negotiation), procurement (run tenders for solutions) and implementation support. Despite growing in stature our core values of rigorous analytics and intellectual honesty, combined with creativity and empathy, will remain unchanged. As will our strict policy of complete independence, integrity and customer focus. All without any hidden interests.

Want to see us in person to discuss your needs? We´ll be at the Rethinking Retail event this Tuesday and then the World Aviation Festival at Excel on Wednesday and Thursday – both taking place in London. If you’re unable to make it, looking into 2022 we’ll be attending many of the major travel and aviation trade shows so no doubt our paths will cross very soon. 

Alternatively, you can email our lead partners Daniel Friedli and Felix Dannegger on: and

We’d love to hear from you.

Meet us at the PROS Outperform Virtual Conference from 16th till 18th November

Meet Travel in Motion at an upcoming industry event that is worthwhile attending: The PROS Outperfom Virtual Conference which will take place from 16th till 18th November. We will be present as sponsors and you can meet us by visiting our sponsor page. Our partner Daniel Friedli will also be on a panel to discuss the shifting airline distribution landscape with Boyan Manev of PROS and Keith Wallis of Air Canada (18th November, 11:00-11:40 Central Time, 18:00-18:40 CET).  This will be a perfect possibility to catch up, discuss and look forward to joint engagements.


Long Time No See – Meet us at one of these upcoming industry events!

After a long period of limited personal exchange we are looking forward to the upcoming industry events where Travel in Motion will be present, such as IATA’s Digital, Data and Retailing Symposium in Madrid from 26th till 28th October, PROS Outperfom Virtual Conference which will take place from 16th till 18th November and  the World Aviation Festival on 1st and 2nd December in London. Please reach out to us to personally reconvene. See you soon!


Travel in Motion’s Fifth Birthday

The summer is coming to an end in our northern hemisphere and the summer holiday period has confirmed that air travel is on the raise, again. Within Europe, Northern America and China there have been plenty of leisure flights, and although we have not reached pre-COVID numbers, the trend remains positive and promising.

A lot is dependent on potential virus mutations and vaccinations, but also on streamlining the numerous different rules, regulations and processes for air travel. Examples like the IATA Travel Pass Initiative have shown that technology, especially ongoing digitalization of processes, can contribute to the restart of global air travel.

Thus, digitalization has become one of the top priorities for our industry community, and we at Travel in Motion are engaged in helping our partners to reach the next level of digitalized distribution, disruption management and airport operations.

We have helped our partners now for over five years – yes, TiM celebrated its 5th birthday, and we have enjoyed every single day within TiM and within our community.

We are looking forward to continuing our work with you for many more years to come, and perhaps we can meet at one of the upcoming industry events where Travel in Motion will be present, such as IATA’s Digital, Data and Retailing Symposium in Madrid from 26th till 28th October, the PROS Outperfom Virtual Conference which will take place from 16th till 18th November or the World Aviation Festival on 1st and 2nd December in London. See you there!


Interview with TiM in the latest Air Transport World

The latest edition of Air Transport World (ATW) features an article about new opportunities in Airline Distribution. It reflects on Emirates Gateway, as well as discussing advantages of IATA’s New Distribution Capabillity (NDC) with Lufthansa –  a very good summary about the status, opportunities and challenges of NDC.

We are proud to have contributed to this article through an interview with the author Kurt Hofmann.

Please check the latest edition of Air Transport World.


While many airlines had lofty ambitions, most would admit that they have faced challenges in growing their distribution volumes via the New Distribution Capability (NDC) as quickly as they would have liked. An aspect that is increasingly important is the role of NDC aggregators, the bridge between supply (airlines) and demand (sellers). Travel in Motion’s (TiM) founding partner Daniel Friedli took a deeper look into the value added by NDC aggregators and general challenges to NDC adoption. Through a comprehensive survey with aggregators as well as interviews with IATA, airlines, aggregators and sellers, TiM explored what works well, and what does not.  The paper should help airlines, aggregators, sellers and NDC solution vendors address these issues and find solutions at an early stage of the project and implementation.

The time and efforts to research and write such a paper are made possible through sponsorship. In this instance, we thank our sponsor Datalex for the support.