Travel Industry Strategy and Solution Consulting

Your needs are our guidelines. Travel in Motion GmbH will find the ideal model to work with you and provide you the support you require.

We focus on eCommerce, IATA NDC, distribution, revenue management, mobility and customer experience related travel topics. We can support you in creating business strategies, and translate those into business solutions.

Travel in Motion will accompany you from ideation to strategy creation, from business process modeling to requirements definition and finally from solution definition to vendor selection.

Backpacked tourist taking a picture

Travel Industry Experience

With combined over 50 years in the travel industry, we have been working for and with airlines, GDS’ and IT Vendors. We bring a breadth of knowledge, and have previously had roles in software development, project management, product management, airline system migrations, solution architecture, business process modelling, business consulting and business development.

We understand the vendor perspective and the airline needs, and have played an important role in the past bridging the gap between the two.

We strive to deliver business value to key stakeholders by aligning business and IT solutions.

White Papers

White Paper (EyeforTravel) – July 2019

White Paper: Dynamic and Personalized Pricing

Dynamic and personalized pricing

Get the full white paper PDF at EyeforTravel.

QuickView Paper – May 2019

QuickView Payment Challenges in Airline Retailing

Payment Challenges in Airline Retailing

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QuickView Paper – February 2019

QuickView True Cost of Airline Disruption

The True Cost of Airline Disruption

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White Paper #5 of 5

Retail oportunities in airline staff travel - white paper

Retail Opportunities in Airline Staff Travel

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White Paper #4 of 5

Corporate travel and the impact of a new distribution standard - white paper

Corporate travel and the impact of a new distribution standard

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White Paper #3 of 5

An outlook into airline retailing in 2018

An Outlook into Airline Retailing in 2018

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White Paper #2 of 5

Dynamic airline offer creation – is the future here?

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White Paper #1 of 5

An airline

An Airline’s Transition to a Digital Retail Environment

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About us

Daniel Friedli
Daniel Friedli
Managing Director and Owner

Daniel, a Swiss and Canadian national, is a solution and results driven travel industry consultant with extensive knowledge in the passenger airline and consumer driven domain.

Nick Stott
Nick Stott
Managing Director and Owner

Nick, originally from the U.K., has lived in Switzerland for many years. His main focus is on solution consulting with a strong focus on PSS, revenue management, travel retailing and related topics.

Andrea Riesen
Andrea Riesen
Principal Consultant

Andrea, a Swiss national, comes from an airline commercial background with an entrepreneurial flair, having her heart in Revenue Management and Pricing from strategy, project management to organisational transformation.

Boris Padovan
Boris Padovan
Principal Consultant

Boris is a business executive with 20 years of experience in IT and aviation with senior roles in EDS, SITA and Travelport. He is located in Zurich Switzerland.

What we do

Travel in Motion currently has about 40 clients across the globe. Our customers range from airlines of various sizes to PSS providers, travel ecommerce vendors, travel IT vendors, travel start-ups and payment providers. We are serving an airline IT company with under 20 staff members and a multinational corporation with more than a hundred thousand employees. We are privileged to count industry organisations such as IATA to our customer base as well.

Our current work ranges from developing sales and business development strategies to solution design reviews, from one day workshops to longterm strategy engagements, driving airline IT strategies and airline NDC roadmaps to competitive benchmarks amongst industry players. We support airlines in defining NDC and merchandising strategies and market roll-out plans, and support them in the execution. We are at the forefront of the IATA ONE Order concepts, both from an industry perspective as well as looking at possible transitions with customer airlines.

We support vendors in M&A discussions and contract negotiations. We conduct benchmarks of airline eCommerce vendors’ capabilities and market perception. We support leading global IT vendors in business development and business strategy in relation to travel and transportation market and helped with new product definition and market validation.

We facilitate workshops for airlines, vendors and have done so for the leading airline industry governing body organisation, supporting organisations in defining programme scope and activities.

We moderate panels and facilitate discussions as a neutral third party.

Finally, in between all this work, we also author reports on NDC, ONE Order and future industry direction for various clients.

We’d love to support your company’s growth and success with our expertise and experience.


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