- Putting the (NDC) cart before the (distribution) horseNDC has been around for several years with still many airlines embarking onto it. NDC is much more than a technology project, it is about making relevant offers to customers and controlling the offer and the order. A common criticism is that NDC provides no added value and differentiation, but only leads to higher complexity. When airlines go down this route, GDS contracts are often neglected, as is the overarching distribution strategy. It is strongly recommended to implement NDC with a holistic view on distribution, combined with the direct distribution strategy. Based on our experience working with airlines on distribution strategy and negotiation, as well as the NDC adoptions, this article outlines some key items to be considered in this context.
- See you at the Aviation Festival AsiaTravel in Motion and Oystin are privileged to have strong relationships with Asian airlines and vendors. Therefore, we are happy to meet many of our partners and customers at the Aviation Festival Asia which will take place 14 and 15 June in Singapore. Daniel Friedli and Boris Padovan are looking forward to being onsite. In addition Daniel will moderate the panel “Airlines as a data-driven transportation ecosystem” on 15 June at 11:10 a.m. See you at the Aviation Festival Asia!
- We welcome Larissa Höcklin to the teamThe Oystin and Travel in Motion team is growing. Our joint knowledge resulting in a broader spectrum of services not only received great feedback from our customers which have benefited from the partnership, but we have also expanded the team. We are proud to announce that as of April, Larissa Höcklin has joined the Oystin team. Larissa is located in Frankfurt, Germany and has a consulting backgound in Airline Distribution and IT Strategy, Airline Commercial Due Diligence, as well as in Airport Commissioning. We welcome Larissa to the team.
- Meet us the UATP’s Airline Distribution 2022 conferenceOur partner Boris Padovan will be at UATP’s Airline Distribution 2022 conference. The event will take place fom 10th May till 12th May and Boris will be on the panel “Technology Advances – Will it Continue or Return to Status Quo?” on 11th May. Join this conference, we would be happy to have interesting discussions with you.
Travel Industry Strategy and Solution Consulting
Your needs are our guidelines. Travel in Motion GmbH, travel industry consulting, will find the ideal model to work with you and provide you the support you require.
We focus on eCommerce, IATA NDC, distribution, revenue management, mobility and customer experience related travel topics. We can support you in creating business strategies, and translate those into business solutions.
Travel in Motion will accompany you from ideation to strategy creation, from business process modeling to requirements definition and finally from solution definition to vendor selection.
What we do
Travel in Motion currently has about 40 clients across the globe. Our customers range from airlines of various sizes to PSS providers, travel ecommerce vendors, travel IT vendors, travel start-ups and payment providers. With travel industry consulting, we serve airlines, small and midsize IT companies and multinational corporations in the travel industry. We are privileged to count industry organisations such as IATA to our customer base as well.
Our current work ranges from developing sales and business development strategies to solution design reviews, from one day workshops to longterm strategy engagements, driving airline IT strategies and airline NDC roadmaps to competitive benchmarks amongst industry players. We support airlines in defining NDC and merchandising strategies and market roll-out plans, and support them in the execution. We are at the forefront of the IATA ONE Order concepts, both from an industry perspective as well as looking at possible transitions with customer airlines.
We support vendors in M&A discussions and contract negotiations. We conduct benchmarks of airline eCommerce vendors’ capabilities and market perception. We support leading global IT vendors in business development and business strategy in relation to travel and transportation market and helped with new product definition and market validation.
We facilitate workshops for airlines, vendors and have done so for the leading airline industry governing body organisation, supporting organisations in defining programme scope and activities.
We moderate panels and facilitate discussions as a neutral third party.
Finally, in between all this work, we also author reports on NDC, ONE Order and future industry direction for various clients.
We’d love to support your company’s growth and success with our expertise and experience.